The Elephant Story was featured in an article about travel in the Texas Hill Country in the New York Times.

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12. Elephants and Antiques

In nearby Comfort — another spot with a reassuring abstract noun for a name — you’ll find a historic district packed with architectural wonders from the 1800s, many of them designed by the architect Alfred Giles. The crown jewel is the Hotel Faust, a magnificent two-story building made of stone block. Some structures have been converted into vibrant shops and restaurants. Visit High’s Cafe and Store (726 High Street; highscafeandstore.com) for goats’ milk soap ($5.95) or soy-based candles (starting at $9.95). Or step into the Elephant Story (723 High Street; the-elephant-story.com), which sells goods in the form of elephants (pewter pen holders, $180) and crafts from Asian elephant countries, like striped yam bags from Thailand ($25). Profits go to an elephant conservation fund. Finish off with a prickly pear cactus drink (nonalcoholic) and a game of washers on the patio set with red umbrellas at Comfort Pizza (802 High Street; 830-995-5959), a renovated stone filling station that bears a word across its awning that should sum up how you’ll feel at this point: “Comfortable.”